Advertising

AOL’s Platform-A Expands Midwest Advertising Team

NEW YORK, NY – July 1, 2008 – AOL’s Platform-A announced the expansion of its Midwest office, headquartered in Chicago. The expansion includes the addition of three key sales executives, including a former Yahoo! advertising sales executive.  The growth reflects Platform-A’s commitment to major Midwest advertisers and verticals. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

Platform-A Goes to Work for Bebo and Facebook Applications

Platform-A announced plans to help Bebo and Facebook application developers generate revenue and monetize their applications by offering them one of the highest guaranteed CPM rates for their applications.

AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers

New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry’s highest for this inventory. Platform-A, http://www.platform-a.com, is AOL’s advertising business. AOL acquired Bebo, http://www.bebo.com, in May 2008.

AOL’s Black Voices Launches ‘The Black Voices Weekly Wire’ Sponsored by Toyota

NEW YORK – June 27, 2008 – Black Voices, http://www.BlackVoices.com, launched The Black Voices Weekly Wire, http://www.blackvoices.com/the-weekly-wire, a weekly three-minute video recap of top entertainment news. Toyota Motor Sales, USA, Inc. is the official sponsor of the six-week program, with a new video available every Friday on Black Voices' Entertainment Newswire and Style Spotter blogs. The Black Voices Weekly Wire is hosted by Tatyana Ali, R&B artist and actress who is best known for her role as Ashley Banks on The Fresh Prince of Bel-Air. Black Voices is the No. 1 online destination for African-American news, culture and community¹.

Platform-A Joins Publicis Groupe Partnership

Platform-A is joining the newly launched open source strategic partnership led by the Publicis Groupe that will deliver the largest Audience on Demand Network in the industry. The newly launched VivaKi Nerve Center, a division of Publicis Groupe, will work to integrate with Platform-A, connecting audiences across AOL's leading media properties and the thousands of websites participating in the Advertising.com network.

Platform-A Joins New Publicis Groupe Open-Source Partnership

New York, NY, June 25, 2008 – Platform-A announced it is joining the newly launched open source strategic partnership led by the Publicis Groupe that will deliver the largest Audience on Demand network in the industry. The newly launched VivaKi Nerve Center, a division of Publicis Groupe, will work to integrate with Platform-A, connecting audiences across AOL's leading media properties and the thousands of websites participating in the Advertising.com network. The partnership will enable the Publicis Groupe, on behalf of its advertising clients, to plan and buy audience targeting across Platform-A and other advertising networks with a single campaign. Platform-A is AOL’s advertising business.

Platform-A Launches New Website

AOL's Platform-A launched its new Web site, which gives advertisers and publishers a glimpse into the company's marketplace for buying and selling digital advertising. Find a suite of ad serving solutions and learn what Platform-A can do to help you make the most of your inventory.

AOL Awards Ohio University First Place in 2008 AAF National Student Advertising Competition

ATLANTA—The team of students from Ohio University was victorious today in the American Advertising Federation (AAF) 2008 National Student Advertising Competition (NSAC). This year, AOL challenged students to develop an integrated marketing campaign for AOL’s Instant Messenger service and its suite of social media products.

“I’d like to congratulate Ohio University for their exceptional creativity and business acumen with the AIM product campaign,” said Lynda Clarizio, executive vice president, AOL, and president, Platform-A. “We were very impressed with the keen marketing insights presented by all of the participants, and I’ve no doubt that these students will make fantastic contributions in their advertising careers.”

AOL Expands Platform-A in Europe

AOL is expanding its Platform-A ad network to Europe, and named Brendan Condon to head the group, reporting to Lynda Clarizio. Platform-A reaches 125 million online consumers in Europe. AOL Chairman and CEO Randy Falco said that the company can now offer advertisers "the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.”

AOL Expands Platform-A to Europe

London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies. Brendan Condon has been named head of Platform-A’s International operations, based in London, reporting to Platform-A President Lynda Clarizio.

“By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe,” said Randy Falco, AOL Chairman and CEO. “This builds on AOL’s strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”

Lynda Clarizio Named "Woman to Watch" By Ad Age

Lynda Clarizio, President of Platform-A, was called "possibly the pre-eminent woman in digital advertising" by Advertising Age in its annual list of "Women to Watch."

Most Families Use Internet to Book Travel Plans, Platform-A Survey Finds

Three quarters of American families with school-aged children plan to use the Internet to reserve a car, travel or lodging for summer vacation, but nearly two-thirds have yet to book their summer travel, according to a survey sponsored by Platform-A's newly formed Strategic Insights group. "Marketers still have a tremendous opportunity to reach travelers with their messages," said Anne Hunter, Vice President of the ADlytics group.

Nearly 75% of Families use Internet to Plan Summer Vacations, Two-Thirds Haven’t Booked Travel, AOL’s Platform-A Survey Finds

New York, NY – May 29, 2008 – More than seven in ten families plan to travel once school is out this summer, and 75% plan to make an online reservation for a rental car, air travel or lodging, according to a survey sponsored by AOL’s Platform-A Strategic Insights group. The survey also found that nearly two-thirds of families have yet to book their summer travel. Platform-A’s Strategic Insights group provides thought leadership, helping advertisers drive revenue through fact-based insights, strategy expertise, and innovative research projects that measure the effect of online advertising to online and offline results.

Platform-A to Manage Virgin Mobile WAP Banner Ad Inventory

NEW YORK, NY – May 20, 2008 – AOL and Virgin Mobile USA announced today that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage Virgin Mobile USA’s WAP banner inventory, while fully leveraging Platform-A’s Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com) is Platform-A’s mobile ad serving platform and network.

Virgin Mobile USA has an audience of more than 5 million subscribers and is the largest mobile virtual network operator (MVNO) in the United States.

Platform-A to Provide Mobile Ads for Virgin Mobile

Platform-A will serve as the exclusive display advertising sales partner for Virgin Mobile USA's WAP banner inventory. With five million subcribers, Virgin Mobile USA is the largest mobile virtual network operator in the U.S. Read more in the release.