Company Overview

A Global Ad-Supported Web Services Company

AOL is a leading global advertising-supported Web company, with the most comprehensive display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products.

The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming.

Core Statistics

A sophisticated advertising network

AOL offers advertisers access to the broadest display advertising network in the U.S. and some of the most sophisticated tools available to target and measure online advertising campaigns through AOL’s Platform-A business group. Platform-A consists of Advertising.com, which operates the largest third-party display networks; behavioral targeting leader TACODA; Third Screen Media, which operates one of the largest mobile media networks; buy.at, an independent affiliate network that provides performance-based e-commerce marketing programs; market leading video ad serving platform Lightningcast; Quigo, which offers advertisers the ability to target ads based on the content of Web pages; and ADTECH's global ad serving platform.

Industry-leading products and programs

AOL's network of Web properties is one of the top three in the United States, attracting an average of 110 million unique visitors each month during the quarter ending March 31, 2008, according to comScore Media Metrix, and many are leaders in their categories.

MapQuest, for example, is the leading U.S. provider of online maps and directions; AIM is the No. 1 messaging service in the U.S.; and TMZ, developed in partnership with Warner Bros.' Telepictures Productions, is the No. 1 domestic entertainment news site on the Web. Other popular destinations include Black Voices, a premiere site for the African-American community, and AOL Latino, a leading bilingual portal for U.S. Hispanics.

In the past year, AOL has relaunched all its major programming channels, including News, Sports, Money & Finance, Living, and launched several new sites, including Switched.com, PopEater, Stylelist, DIYLife and Green Daily.

AOL also has been upgrading its product suite, including the new AOL.com home page, improved AOL Mail, the new AOL Desktop, Safety and Security and Parental Control tools, and the new Winamp player. In addition, AOL has launched breakthrough products such as BlueString, which lets users easily store and share their pictures and movies, and myAOL, which lets users easily customize their homepage.

AOL’s Truveo video search tool, the leading video search engine, continues to expand its reach. During 2007, Truveo's index of searchable videos grew 20-fold to more than 100 million. Truveo tracks more than 500,000 new videos uploaded to the Web each day. Queries across the Truveo video search network increased 20 fold during 2007. Unique monthly visitors across the sites powered by Truveo exceeded 50 million. Truveo has also launched localized versions of its video search product in 16 countries.

Global expansion

As part of its international growth plans, AOL has launched 19 international web sites over the last year and has plans to expand to 30 countries outside the U.S. by the end of 2008. In addition, AOL teamed up with HP – a leading PC maker in the U.S. – to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and more than two-dozen countries worldwide.

AOL continues to operate one of the largest Internet subscription businesses in the United States.